Being that we have been in the irrigation business for over 75 years now, irrigation is still our core and always will be but we have grown to be so much more. I consider myself lucky being that my brother and I have grown up in this business and was lucky enough to have the opportunity to become the third generation family members to own and operate this company that our Grandparents started.

Since we have all these years of history and experience of being around agriculture all of our life’s it is no wonder why the agriculture industry has become a passion for us. At a young age, 13 and 11 we even had our own “neighborhood” landscape irrigation business where we would design, sell and install lawn sprinkler systems. I guess this is where our desire to be diverse started from.

Being involved in the design and sales side of the business I quickly saw that we needed to provide more than just selling good products at a reasonable price while also servicing what we sell. I wanted to really be able to help make difference to our customers operations. This meant that we need to take on more of a “trusted advisor” role. We needed to understand how what we sell actually helps our customers in improve their business.

Once I had this mentality it really changed my outlook of our business. I found myself doing more research on our customers and really discussing with them their pain points. Surprisingly to me, the conversations were very common. We now began taking on more of a role in presenting possible “solutions” to these issues. This also meant that we had to expand our offering.

Lee Rain has somewhat always offered more than just irrigation goods. Things like Sprayers, Fertilizer Injection systems, Transplanters to name a few. But this new concept of “supplying solutions” meant we really needed to expand. I will be explaining these solutions and outcomes over the next communications/blogs and hope they resonate and help others learn the possibilities of what is out there and how that they may help their operations become more efficient and/or profitable.