When Lee Rain approached Carmen Merlino Jr., President of Oakcrest Farms, in 2011 about implementing Plant-triggered Irrigation methodologies on his Hammonton, NJ blueberry farm, Merlino was initially attracted to the idea mainly as an issue of convenience. Automating irrigation and fertilization in the field furthest from his main facility would save time and effort. For Lee Rain, it was an important opportunity to test and prove its plant-triggered irrigation methodologies could optimize efficiencies and resource use throughout the growing cycle.