Over the years of collaborating with our clients in the agricultural industry to improve their operational efficiencies, Lee Rain began to recognize how we could apply our innovations toward advancing the sustainability efforts of our customers throughout the supply chain. We developed Nature’s Eye™ to provide a deeper understanding of sustainability and a meaningful expression to consumers of a brand’s commitment to social and environmental responsibility.
Nature’s Eye is a collaborative accountability process that supports both sustainability objectives and marketing initiatives with true-to-life messages of a brand’s achievements in reducing environmental impact. With Ag Management Strategies, we pioneered leading-edge data analytics that helped assisted food producers in optimizing their manageability and profitability. Now, with Nature’s Eye, we’ve applied the same insight to translate production efficiency indicators into engaging messages of accountability and sustainability for consumers and stakeholders.
These interactive processes allow brands to chart and communicate the entire cycle of sustainability value creation from farm to fork. By using creative marketing strategies, like the Nature’s Eye seal, social media connectivity, and the Nature’s Eye website (abetterworldinyourhands.com), to assist brands in telling their sustainability stories, we make consumers informed and invested collaborators in the process.